A Member of Bank of China Group

Press Release

SALE Establishes Americas Operation

05 Feb 2002

GRAHAM LEES NAMED SENIOR VICE PRESIDENT MARKETING, S.A.L.E. USA

Singapore Aircraft Leasing Enterprise (S.A.L.E.) has expanded further its global marketing presence with the appointment of its first US-based representative, Graham Lees.

Based out of Washington D.C., Mr Lees will hold the position of Senior Vice President Marketing, S.A.L.E. (USA) Corporation, with responsibility for the development of the company’s business in both North and South America.

With 22 years experience in the commercial aerospace sector, Graham Lees moves to S.A.L.E. from Fairchild Dornier Corporation, where he was Director of Sales for the Asia- Pacific region. Prior to that, Mr Lees was Director of Sales and Customer Support with engine manufacturer IAE International from 1994 until 2000, and previously with Rolls- Royce in the UK.

S.A.L.E. Managing Director Robert Martin said that the appointment reflected the ongoing development of the company’s independent in-house commercial capability, in preparation for the smooth transition of all marketing responsibility from Boullioun Aviation Services in April this year.1 Boullioun will retain its shareholding in S.A.L.E. and continue to work as its major strategic partner.

“Boullioun has provided excellent marketing services to S.A.L.E. since its formation, originating high quality transactions and developing valuable relationships that have been a major contributor to our success,” he said. “We are now at the stage of development where all shareholders have agreed that S.A.L.E. needs to have its own in- house capability.”

“With marketing representatives in Singapore, London, Dublin and the US, S.A.L.E. now offers truly global coverage,” he added. “The addition of U.S.-based representatives to our own team will position us well to expand significantly our customer base across the Americas”

Robert Genise, President and Chief Executive Officer of Boullioun and Director of S.A.L.E. commented “We have known Graham for some time and are pleased to see him join the S.A.L.E. team. We look forward to continuing our close cooperation with S.A.L.E. in the future.”

Graham Lees is the fourth senior regional marketing representative to join S.A.L.E. over the past 12 months, alongside Singapore-based J T Foo and Tony Ramage, covering the Middle East and Asia-Pacific regions, and Dublin-based Peter Goodman, covering Europe and Africa. In addition, S.A.L.E.’s activities out of its London office currently focus on structured finance services, headed by Steven Townend, who also joined the company earlier in the year.


Over the past four years S.A.L.E. has increased its staff levels fourfold, rising from just 10 in January 1998 to 41 today. More staff will be recruited in the coming months, including additional senior marketing executives for the Americas and Europe.

Established in 1993, S.A.L.E. has swiftly grown to become the world’s leading Asia- based aircraft leasing company, with a current portfolio of 40 modern airliners and 21 customers in 15 countries across the world. The company has 31 more aircraft on firm order from Airbus and Boeing for delivery through 2008.

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For further information, please contact: Sean LEE
Tel: +65 325 9557 [email protected]