Singapore Aircraft Leasing Enterprise (SALE) has launched a new website, www.saleleasing.com, together with a fresh look to its corporate identity.
www.saleleasing.com provides visitors with comprehensive information about SALE, its products and services in a simple and easy to navigate format. Additionally, a section for authorised airline representatives will enable existing and potential customers to view up-to- date aircraft availability up to 18 months in advance of delivery. Complete specifications for each individual aircraft can also be accessed via the site.
Robert Martin, SALE Managing Director, said that the new website was designed not only to enhance awareness of the company and its products on the world market, but also to serve as the basis for a new level of interactivity with customers.
“At SALE we seek to offer the highest standards of service in every area of our business,” he said. “With our new website, we will progressively introduce a whole range of interactive services that will streamline the leasing process from initial lease procedures to the real-time maintenance of aircraft records.”
The company’s revised corporate identity combines an updated version of the existing aircraft logo with the widely-used SALE acronym, underscored by the full company name. The new design reflects a fresh, contemporary look for the company as it consolidates its position as a global force in the premium aircraft leasing market.
“The new look will strengthen the image of SALE as a quality brand within the aviation services sector, based on our core values of quality, efficiency and technical excellence,” Mr Martin said.
www.saleleasing.com was designed and developed by PACfusion, a unit of Singapore internet service provider Pacific Internet, while the corporate identity revision was undertaken by global brand specialist Interbrand.
Established in 1993, SALE has swiftly grown to become one of the world’s leading aircraft lessors. The company currently has a portfolio of 39 modern aircraft, with another 32 on firm order from Airbus and Boeing for delivery through 2008. The company has offices in Singapore, London, Washington D.C. and San Diego, California.